A great profile of Jonathan Ive and his design team. This entire piece is really well done. It’s well worth a read for anyone with even a passing interest in Apple.
Ian Parker, writing for The New Yorker:
Jobs visited the design studio and, as Ive recalled it, said, “Fuck, you’ve not been very effective, have you?” This was a partial compliment. Jobs could see that the studio’s work had value, even if Ive could be faulted for not communicating its worth to the company. During the visit, Ive said, Jobs “became more and more confident, and got really excited about our ability to work together.” That day, according to Ive, they started collaborating on what became the iMac.